A Chasidic story:

"A poor man, lost in the woods, found himself at nightfall without his prayer book, so he addressed this petition to the Almighty:  “Dear God I have done a stupid thing: I do not have my prayer book. And I have such a poor memory that I cannot recite the prayers by heart. But you know all the prayers, Lord,  so I'll just recite the letters of the alphabet, and You put them together in the right way.”

And the Almighty regarded that prayer, because of its sincerity, more worthy than any of the others He heard that day."

Mark Robert Allen is a self-professed, carefree, take life on his own terms kind of guy. "I never go anywhere without a camera. I drink to get drunk. Comfortable with technology, but not a geek. Write for the satisfaction, not the story. Take people's advice, but careful of their opinions."

"I was a little punk when I was growing up," he admits on his website, "and was always getting into trouble here and there. Now I'm older, I'm wiser, smarter and have become better at not getting caught."

"If you're not as good at getting out of trouble and stern talkings to," he suggests, "you might want to check out the apology note generator."

From there, one could supposedly click a link to a series of form letters and drop-down menus with a variety of canned apology phrases and sentiments--a veritable plethora of fill-in-the-blank "I'm sorry" notes.

"Love, marriage and relationships can be difficult," he says. "Sometimes, all it takes is an apology. I've resorted to using this simple tool for all my butt-kissing needs." 

A misplaced needle during the administration of anesthesia turned Linda Kenney's routine ankle surgery into a fight for her life. Her heart stopped and doctors had to split her chest open to restart it. She and her family immediately pursued an aggressive law suit to "flatten" the anesthesiologist at fault.

That lawsuit never made it to court, however, due to the sincere apology of the doctor. He wrote her a letter and then met with her personally to confess his fault and to tell her how "deeply saddened" he was that she had suffered at his hand. "I found out he was a real person," Ms. Kenney says. "He made an effort to seek me out and say he was sorry I suffered." Ms. Kenney dropped the suit.

"Insurers and hospital lawyers have long discouraged doctors from apologizing to harmed patients for fear that such apologies might fuel lawsuits," reported THE WALL STREET JOURNAL (May '04):

The rule has always been "not to talk about the events to anybody," says Dr. Van Pelt. "Even a passing comment can be subpoenaed."

But with malpractice premiums soaring and a national patients' rights movement pushing for full disclosure of medical errors, the industry is rethinking the traditional approach known as "defend and deny." Stories such as Ms. Kenney's are persuading a growing number of hospitals, doctors and insurers that apologies may end up saving some of the huge sums paid out to settle disputes over medical care.

Since 2001, prominent institutions from Dana-Farber Cancer Institute in Boston to Johns Hopkins Hospital in Baltimore have made it a policy to urge their doctors to own up to mistakes and apologize. Consultants are increasingly in demand for seminars on how best to deliver lawsuit-deflecting apologies. Two states, Colorado and Oregon, have passed laws specifically saying an apology can't be used against a doctor in court.

At some medical schools, including Vanderbilt University School of Medicine in Nashville, Tenn., courses in communicating errors and apologizing are now mandatory for medical students and residents. …

Nothing is more effective in reducing liability than "an authentically offered apology," says Colorado surgeon Michael Woods, who teaches seminars for doctors and malpractice insurers on the importance of apologizing.

Some hospitals report that their expenses related to lawsuits and claims have declined as much as 30% since instituting a "policy of apology."