LAS VEGAS (AP) — Las Vegas chapels of love that use Elvis Presley’s likeness could find themselves becoming Heartbreak Hotels.
The licensing company that controls the name and image of “The King” is ordering Sin City chapel operators to stop using Elvis in themed ceremonies, the Las Vegas Review-Journal reported on Monday. Authentic Brands Group sent cease-and-desist letters in early May to multiple chapels, which are expected to be compliant by now.
With Elvis themed weddings generating a hunka-hunka big chunk of the nearly $2 billion Las Vegas annual wedding industry, such a move could really end up being detrimental to the industry at large. Mom and Pop small businesses, which have only just begun to recover from the COVID shutdowns and financial crisis are in danger of going under.
Well, those desiring to enter into a genuine marriage covenant need not despair. There is indeed a King who will be present at every ceremony to which He’s invited.
But don’t stop there — invite Him into the marriage, not just the wedding. Unlike the fragile wedding industry, a Christ centered marriage will be able to withstand the many kinds of crises which will inevitably come.
“Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken” (Ecclesiastes 4:12, NIV).
“Therefore everyone who hears these words of Mine and acts on them is like a wise man who built his house on the rock. The rain fell, the torrents raged, and the winds blew and beat against that house; yet it did not fall, because its foundation was on the rock. But everyone who hears these words of Mine and does not act on them is like a foolish man who built his house on sand. The rain fell, the torrents raged, and the winds blew and beat against that house, and it fell—and great was its collapse!” (Matthew 6:24-27, NIV).